Checkout Friction Spike Detected
AI-generated warning insight
WarningHigh Priority
Payment page abandonment increased 23% this week. Users report confusion with shipping options and unclear total costs. This correlates with 156 negative responses mentioning 'checkout' or 'payment'.
Key Metrics
23% abandonment
This Week
18% abandonment
Last Week
15% abandonment
Industry Avg
~2,340
Affected Users
Detailed Analysis
## Analysis
The payment page is showing significantly higher friction compared to last week:
- **Rage clicks increased by 45%** on the shipping options section
- **Average time on page** increased from 32s to 58s (users are confused)
- **Form validation errors** up 34% - mostly on ZIP code field
## User Feedback Highlights
> "Why can't I see the total until the very end?" - 12 similar responses
> "Shipping options are confusing - which is fastest?" - 8 similar responses
## Recommended Actions
1. Add real-time shipping cost calculator
2. Show order total prominently throughout checkout
3. Simplify shipping options with clear delivery estimates
Suggested Actions
Recommended steps to address this insight
1
Add Shipping Calculator
Show estimated shipping costs based on ZIP code before checkout
2
Simplify Shipping Options
Reduce from 5 options to 3: Standard, Express, Next-Day
3
Show Order Summary
Display running total in sidebar throughout checkout flow
Primary Metric
23%
Abandonment Rate
-5.2% vs last period
Information
Generated
about 2 hours ago
Recommended Action
Review checkout flow and add shipping cost calculator