Cart Abandonment Pattern Change
AI-generated anomaly insight
AnomalyMedium
Cart abandonment now peaks at step 3 (payment) instead of step 2 (shipping). This shift occurred after the shipping cost display was added, suggesting the change helped but revealed payment friction.
Key Metrics
Payment (Step 3)
Peak Stage Now
Shipping (Step 2)
Peak Stage Before
-18%
Shipping Abandonment
+5%
Payment Abandonment
Primary Metric
3
Abandonment Stage
0% vs last period
Information
Generated
3 days ago